Hi, I’m Aypril (she/her)

Projector. Guide. Reformed Over-Doer.

TL:DR - If you’re tired of hustling, second-guessing yourself, and chasing strategies that don’t fit—you’re not alone.
I’ve been there (at least three times). I’ve got the burnout scars to prove it.

Now, I help soul-led entrepreneurs stop wasting time and energy on what doesn’t serve them, reconnect with their true design, and build aligned, sustainable businesses—so they can have more time, more energy, and consistent income without sacrificing themselves in the process.

How I Got Here

Over a decade ago, I started my business journey as a stay-at-home mom with a laptop, a deep desire to serve, and zero clue how much my unhealed patterns would shape what I created.

Like many, I hustled hard—doing all the things, posting daily, over-delivering, undercharging, and following advice meant for people with very different energetic blueprints.

I pivoted more times than Ross yelling “PIVOT!” while trying to shove a couch up the stairs on Friends. (And yes, that scene has been playing on loop in the background of my business for years.)

I thought my niche was the problem. That I hadn’t “found my thing” yet.

But the truth?
I never gave any of it the space to grow—because I was building from fear, urgency, and survival mode.

And it worked… until it didn’t.

Boom-and-bust cycles became my norm. I’d experience waves of success—then quietly burn out and shut it down.
My nervous system couldn’t handle the visibility.
My subconscious didn’t feel safe being seen.
Old childhood patterns were still running the show—fear of rejection, fear of being too much, fear of what success might cost me.

Then I discovered I was a Projector.

And everything started to make sense.

Suddenly I understood why daily content felt like suffocation.
Why I needed retreat just as much as visibility.
Why I couldn’t “do” my way to safety or success.

I wasn’t lazy. I wasn’t broken.
I was just building a business in a way that went against my design.

The Work That Changed Me

I had to reparent the parts of me that believed worth was earned through performance.
I had to rewrite my stories about money, success, and visibility.
I had to learn to trust myself more than any strategy someone else was selling.

Entrepreneurship—like parenting—is one of the deepest portals for growth.
And until we reparent ourselves, we’ll keep building businesses that reflect our conditioning instead of our calling.

Writing my books—Parenting the Child You Have and its companion workbook—was a healing journey of its own. Not just because of what I wrote, but because of who I had to become to write them.

Those books asked me to trust my voice.
To own my vision.
To speak from lived wisdom—not just credentials.

They affirmed what I now know for sure:
Our most powerful work doesn’t come from formulas.
It comes from what we know in our bones to be true.

Why I Do This Work

Because I know what it’s like to lose yourself while trying to be everything for everyone.

Because I believe there’s grief in every transition—motherhood, success, visibility—and we don’t talk about it enough.

Because I believe every collapse, every pivot, every pause has a purpose.

And because I found my way back to myself—and I know you can too.

Credentials, if you’re curious:

• ICF Certified Life and Grief Coach

• Human Design Specialist

• Death Doula

• Functional Nutritional Therapy Practitioner

• Author of Parenting the Child You Have and Companion Workbook

• 10+ years as a solopreneur

• Thousands of sessions with soul-led clients

My Work Is For You If:

• You’re tired of hustling and burning out.

• You’ve outgrown the old strategies that never really fit you anyway.

• You crave a business that honors your energy and aligns with your truth.

• You’re ready to reparent yourself and lead from your design, not your conditioning.

This isn’t just about strategy—it’s about sovereignty.

Your journey back to yourself is the most profitable investment you’ll ever make. I’d be honored to walk beside you.